Studies show that service frequency, service coverage, car ownership and the unemployment rate correlate with transit ridership rates. Transit ridership increases as service coverage and frequency increase and transit ridership decreases as car ownership and unemployment rates increase.
Higher frequency of service often correlates with higher ridership – despite the fact that high frequency of service increases operating costs. That’s because frequent service means passengers can expect reliable service, at the time they want, connecting to other systems they need to travel on, and that is one of the most powerful drivers for increased ridership.
If you offer passengers that frequency, then the next thing they want is for you to communicate it in real-time.